Social Media marketing

Social media marketing

Social media marketing is the use of social media platforms
and websites to promote a product or service.
Although the terms e-marketing and digital marketing are
still dominant in academia, social media marketing is becoming
more popular for both practitioners and researchers.
Most social media platforms have built-in data analytic,s tools,
which enable companies to track the progress, success, and engagement
of ad campaigns. Companies address a range of stakeholders through
social media marketing, including current and potential customers,
current and potential employees, journalists, bloggers,
and the general public. On a strategic level, social media marketing
includes the management of a marketing campaign, governance, setting the scope
(e.g. more active or passive use) and the establishment of a firm’s desired
social media “culture” and “tone.”
To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising While often associated with companies,

Social Media Marketing Strategy ?

Create social media marketing objectives and goals. The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations.

Why Social Media is so Important ?

Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. … Social media marketing has the power to increase customer loyalty. Continue reading “Social Media marketing”

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